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All England Lawn Tennis Club - Wimbledon
Project type
Campaign
Date
2022
Location
London
Role
Lead Project Manager
Project type
Experiential, DOOH & OOH
Project Involved
- Ideation and creative concept development
- Physical implementation
- On-site management
- Project & Timeline Planning
- Client & Agency Management
- Landowner/Franchise Partner Management
- Supplier Management
- HSE & Risk Management
To celebrate the return of Wimbledon and elevate the arrival experience for tennis fans, I delivered a media-first campaign for AELTC and Partners across Southfields and Wimbledon stations. The stations were transformed with branded astro turf, immersive visuals, and nods to the iconic Championship spirit, turning the daily commute into a moment of pre-match anticipation. A standout example of creativity meeting context in the heart of SW19.
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