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Rugby World Cup - Waterloo & Twickenham
Project type
Creative Solutions OOH & Digital
Date
2015
Location
London
Credits
JCDecaux & Mastercard
Tasked with bringing Mastercard’s Rugby World Cup sponsorship to life, we delivered a high-impact station takeover across Waterloo and Twickenham. From bespoke installations to one-off experiential elements, every detail was designed to celebrate the spirit of the game while positioning Mastercard as a proud and prominent partner. With huge footfall and international attention, the campaign scored big on brand visibility and fan engagement at one of the UK’s busiest sporting moments.
Project involved:
- Ideation and creative concept development
- Physical implementation
- On-site management
- Project & Timeline Planning
- Client & Agency Management
- Landowner/Franchise Partner Management
- Supplier Management
- Risk Management









