To raise awareness of the Philippines as a must-visit destination for travellers, the Department of Tourism - Philippines launched a campaign at London Waterloo Station. This campaign involved branding the station with promotional materials, including large digital screens, posters, and an interactive booth. Passengers could recreate ‘selfies’ as if they were at key destinations in the Philippines. The aim was to reach a large number of commuters and showcase the beauty and attractions of the Philippines, ultimately increasing tourism from the UK.