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Mexican Tourist Board

Project type

Creative Solution & Digital

Date

2015

Location

London

Project Involved:

- Ideation and creative concept development
- Physical implementation
- On-site management
- Project & Timeline Planning
- Client & Agency Management
- Landowner/Franchise Partner Management
- Supplier Management
- HSE & Risk Management

Credits

JCDecaux & Mexican Tourist Board

Transporting passengers travelling through Kings Cross St Pancras Station to discover the beauty that Mexico holds. Ambiance sounds are combined with the visuals to enhance the fully immersive experience. Thousands of model butterflies have also been attached to the walls, which travellers can pull off and take away with them.

Showcasing the beauty of Mexico as a go-to destination for travellers, the immersive experience featured different vacation stories which highlight the country’s beauty hotspots such as waterfalls, beaches, ancient heritage sites, and exciting nightlife.

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