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Mexican Tourist Board
Project type
Creative Solution & Digital
Date
2015
Location
London
Project Involved:
- Ideation and creative concept development
- Physical implementation
- On-site management
- Project & Timeline Planning
- Client & Agency Management
- Landowner/Franchise Partner Management
- Supplier Management
- HSE & Risk Management
Credits
JCDecaux & Mexican Tourist Board
Transporting passengers travelling through Kings Cross St Pancras Station to discover the beauty that Mexico holds. Ambiance sounds are combined with the visuals to enhance the fully immersive experience. Thousands of model butterflies have also been attached to the walls, which travellers can pull off and take away with them.
Showcasing the beauty of Mexico as a go-to destination for travellers, the immersive experience featured different vacation stories which highlight the country’s beauty hotspots such as waterfalls, beaches, ancient heritage sites, and exciting nightlife.




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