In Spring of 2024, I helped La Famiglia Rana claim their spot as the nation’s lunchtime heroes with a bold partnership with Capital FM. Anchored by a high-impact Truck Tour, the campaign turned midweek lunches into unmissable events across the UK. A fully integrated approach drove awareness and engagement, dynamic OOH built anticipation with countdown messaging, while an always-on AV strategy amplified reach.

New digital tactics, including sampling and redemption through a fresh partner, delivered tangible consumer trial. At each stop, Instagram and TikTok talent captured content on the ground, ensuring the buzz extended far beyond the truck, making lunchtime with La Famiglia Rana truly unforgettable.