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Just one Cornetto...
Project type
Experiential, Social & Online
Date
2022
Location
United Kingdom
Project type
Experiential, Social & Audio
Project Involved:
- Ideation and creative concept development
- On-air Partnership alignment
- Physical implementation
- On-site management
- Project & Timeline Planning
- Client & Agency Management
- Landowner/Franchise Partner Management
- Supplier Management
- Risk Management
Role
Senior Project Manager
To celebrate the launch of Cornetto Soft Serve, I delivered a playful experiential campaign that brought a nostalgic twist to sampling. Popping up in three high-footfall UK locations, we invited the public to belt out the iconic “Just one Cornetto” jingle in exchange for a free full-sized soft serve. The result...Big smiles, bigger treats, and a pitch-perfect blend of fun, flavour, and brand love.
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