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Universal Pictures - Fast X
Project type
Experiential, Social & OOH
Location
United Kingdom
Role
Lead Project Director
Project Involved:
- Ideation and creative concept development
- On-Air Partnership Management
- Physical implementation
- On-site management
- Project & Timeline Planning
- Client & Agency Management
- Landowner/Franchise Partner Management
- Supplier Management
- Risk Management
Date
2023
Leading the FAST X UK launch for Universal Pictures, delivering a high-octane nationwide tour that put fans at the heart of the action. Supported by Capital XTRA Talent and influencers, the campaign featured exclusive competitions and immersive experiences that built momentum across the UK, culminating in a blockbuster finale at Birmingham’s Bullring. From concept to execution, the project brought the energy and excitement of the FAST franchise roaring to life.
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