To launch Fast & Furious 8, I delivered a high-octane campaign that brought the blockbuster’s explosive energy to the streets. In a bold media takeover, by transforming transport hubs and shopping malls across the UK into muscle car pit shos with action-packed visuals, and dynamic DOOH screens audience created content end teaser from the film. The campaign combined immersive tech with muscle-car scale impact, turning the daily commute into a full-throttle Fast & Furious experience that revved up excitement ahead of the movie’s release.