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Coral - Cheltenham Station Takeover
Project type
Campaign
Date
2023
Project type
Experiential, DOOH & OOH
Role
Lead Project Manager
Project Involved:
- Ideation and creative concept development
- OOH Integration
- Physical implementation
- On-site management
- Project & Timeline Planning
- Client & Agency Management
- Landowner/Franchise Partner Management
- Supplier Management
- Risk Management
To drive brand awareness and the buzz ahead of the Cheltenham Festival, I created a campaign for Coral that delivered a full station and car park domination at Cheltenham Spa. From bold OOH takeovers to immersive trackside branding, the campaign ensured Coral owned the arrival moment for racegoers. A strategic blend of scale, timing, and high-impact creative turned a transport hub into a brand-first experience, setting the tone before punters even hit the gate
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