From 2022 to 2025, I led the concept creation, ideation, and full operational delivery for brand activations on Olympic Way at the Capital Summertime Ball, turning one of the UK's busiest event spaces into a standout experiential showcase. Working with major clients including Boots, Soap & Glory, Nerds, Tui, Barclaycard, and Pepsi, I managed everything from initial creative development to logistics, permissions, safety documentation, and on-site execution.

The result: bold, engaging experiences that captured attention, delivered flawlessly, and brought each brand’s personality to life as part of the UK biggest summer party.