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Aston Martin - F1 @ O2
Project type
Experiential & OOH
Location
London
Project Involved:
- Ideation and creative concept development
- Physical implementation
- On-site management
- Project & Timeline Planning
- Client & Agency Management
- Landowner/Franchise Partner Management
- Supplier Management
- HSE & Risk Management
Credits
Global Outdoor, One Day Agency & Aston Martin
Role
Group Operations & Delivery Manager
Bringing an actual Formula 1 car into an underground station was no small feat...
But that’s exactly what I pulled off. From navigating complex logistics and safety concerns to overcoming last-minute transport hurdles that nearly derailed the plan, this campaign was a masterclass in problem-solving under pressure. The result?
A showstopping installation that turned heads, stopped commuters in their tracks, and firmly planted Aston Martin’s F1 credentials in the fast lane of public attention.
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